There is no such thing as a universal best day to send an email campaign. The past thoughts were that Tuesday, Wednesday and Thursday were the best days to market via email but that train of thought seems to be changing. In a study of email opens, Friday seems to be the biggest day for people to open an email that is sent to them. Sunday has the highest average click-through rate, or number of times someone clicked on a link in the email, followed by Friday. However, Sunday was a consistently low performer for open rates. Most Email Service Providers (ESP's) still believe that a mid week campaign is there best choice with approximately 96 percent of campaigns and 92 percent of email volume being sent Monday through Friday.

When deciding when to send an email campaign, you must consider your competition in the inbox. During the summer months, email recipients are most likely spending the weekend outdoors away from their computers. In the winter, subscribers may spend more time indoors catching up on email and/or preparing for the week ahead.

There is no exact science when it comes to email marketing or a strategy to market your products or services on the web. All you can do is choose a reputable company that will try their best to make your email campaign as successful as it can be…