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PR News |
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PR News Online
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PRNewsOnline
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PR News Q and A: Tim Marklein Gets to the Meat of Measurement
Tim Marklein, who will be a presenter at PR News' Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals....
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Using Research and Measurement for a Company Rebranding Effort
How American Water implemented a unique measurement program to overhaul its brand....
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Developing Junior Staff into Media Relations Experts
When properly trained, it's OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?...
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Doing Good as a Business Driver: Making the Leap to CSR 2.0
Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is ?yes? to these questions, you might be ready to take CSR to the next level....
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Best Practices From the Best Programs for Building PR Talent
Let?s face it, the last few years have not been fun ones for executives in charge of employee relations. An early 2009 Society for Human Resource Management report stated the following: ?Due to the disappearance of so many jobs, the number of ?underemployed? workers will grow, leading...
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Risk and Commitment Drive Employee Development
If you are not taking risks and giving employees? opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees? potential. To put it another way, give employees maximum responsibility at the earliest opportunity....
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How To Create, Package and Pitch Trend Stories
When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you?d like, the more effective angle to pursue could be that of a trend story....
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Social Media in Small Business; Readers? News Story Preferences; Best Brand Equity; 500 Finds Twitter
? Social Media Big in Small Businesses: In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars and podcasts, user ratings and reviews of business products and services, and...
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PR News Pop Quiz: Are You a Legal Eagle?
So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you're taking unnecessary risks....
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Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens?and Potential Program Donors?in Mind
Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a vulnerable turning point in their lives. Getting them...
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