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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope
The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETC?s goal is to better understand how consumers are currently...
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Note to Spokespersons: Delivery Matters
Once you have simple, clear messages with strong proof points and anecdotes to back them up, there?s one crucial ingredient left?a strong delivery. Speech experts say voice quality drives initial impressions even more than content, which is something of a given. Do you sound confident? Are...
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Finding a Good Company Expert/Spokesperson
Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way. When selecting your company expert, select an individual who: ? Is...
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Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online
Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose inattention to blog commentary landed it in its own version of hell. Two years ago...
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Dr. Jekyll, Meet Mr. Hyde: Identifying a Job Candidate's True Self Before It's Too Late
The Germans' penchant for "put together" words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially apt in describing a phenomenon experienced by many HR and communications...
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Did You Know?
Seven Things You Will Learn In This Week's Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren't duplicated. 2. Licensing presents an opportunity...
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PR News Announces Nonprofit PR Award Finalists
In today's turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs--all finalists in the 2008 PR News Nonprofit Awards--took creative approaches to achieve commendable results. The winners will be announced in...
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Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing
*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren't keeping their customers calm by overcommunicating--or communicating at all. Findings from an Opinion Research Corp. survey...
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Case Study: March to Victory: A Collaborative Community-Focused Effort Helps Foster Healthy Babies Nationwide
Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back, Farmers Insurance Group, the nation's third-largest underwriter of both private...
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Tip Sheet: Using Licensing to Generate Profits and New Revenue Streams for Clients
By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you're in a recession-proof niche (which rarely exists), it's only a matter of time until your firm is negatively affected by the turbulence. Don't you wish that your agency had the capability to create real sales and more profit for...
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