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PR News
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PRNewsOnline
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5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
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How to Make Your Social Media Policy Stick
Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach....
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Goldman Sachs CEO Occupies Center Stage for Human Rights Org
Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change....
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Exit the Scapegoat at Komen. Who's Next?
Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization....
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Clint Eastwood Replies to Critics With Magnum Force
While unforgiving Republications cry foul on Chrysler's Super Bowl ad, Clint Eastwood's explanation is every which way but loose....
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How PR Can Forge Peaceful Coexistence With Wikipedia
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia....
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Tip Sheet: Translating Marketing Strategy Into PR Execution
As the voice of marketing, communications must know what's of value about their organization, and what the brand stands for....
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Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
? Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset...
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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven Baylor Health Care's new online newsroom to more than 10,000 visits per month....
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Seven Things You Will Learn in This Week?s Issue of PR News
1. Jimmy Wales, co-founder of Wikipedia, believes that PR agencies have no business editing posts on the site. 2. The number of corporate blogs dropped from 50% of Inc. 500 companies in 2010 to...
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